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Author:  pogweasel [ Sat Dec 13, 2008 10:05 pm ]
Post subject:  BIZNESS


So, what's occuring?

And moAr's the point why have I suddenly raised my head above the parapet again?

Well I was hoping for a bit of advice from actual intelligent people [LOL]

Basically I has been made redundant for the second time in about a year (arse) due to the fact my boss didn't have any sort of contingency for non-boom periods. Nice. Esp for me with [yet] another poglet due imminently!

Anyway, in lieu of finding any other work to do I fancy doing a bit for myself, without the 'MAN' on my back. Everything is pretty much set. Marketing 'hit list' is ready to rock, a few clients are already on-stream, equipment has been bought (expensive stuff is being rented).... the only thing missing is a brand, a name... a tag... and I'm a bit stuck. Everyone else goes for something derivative, like a location (BAD MOVE) or initials (OH COME ON), so I need something that really sells my business (land surveying for those not paying attention), but which is also something that has a 'free' web domain available.... As soon as it's finalised, 'brand it' & roll out. And hope / pray sme £'s come in. :mrgreen:



xxxx :

Author:  MWF [ Sat Dec 13, 2008 11:33 pm ]
Post subject: 

Hey Nick, good to hear from you again and congrats on the new addition.

Sorry to hear about the redundancy but now's a great time to be self employed and fly under the radar to mop up some business.

I'm sure we can come up with something for you, I've just got back from seeing Frankie Boyle live so any suggestions I have now will probably involve Hitler and a disabled baby.

Author:  pogweasel [ Sat Dec 13, 2008 11:35 pm ]
Post subject: 

LOL, Boyle is a c*nt in the best possible sense. Makes me laugh like a twat. I guess his days of appearing on the BBC are numbered though, due to sheer propensity to offend. :mrgreen:

Author:  Joey [ Sat Dec 13, 2008 11:41 pm ]
Post subject: 

Hey Pog, I was asking Chris about you the other week. Sorry to hear about the job situation but sounds like you have a good plan so best of luck.

Congratulations to you and Mrs Pog on another Poglet; seems to be the news you bring every time you come back here! :mrgreen:

Author:  MWF [ Sat Dec 13, 2008 11:44 pm ]
Post subject: 

pogweasel wrote:
LOL, Boyle is a c*nt in the best possible sense. Makes me laugh like a twat. I guess his days of appearing on the BBC are numbered though, due to sheer propensity to offend. :mrgreen:

He said tonight that he thinks on the next series of Mock The Week all you'll see is him juggling.

Off to bed now.

Author:  MWF [ Sun Dec 14, 2008 11:16 am ]
Post subject: 

Nick was is it that you'll be doing exactly?

Author:  pogweasel [ Sun Dec 14, 2008 12:51 pm ]
Post subject: 

Here's a synopsis of the services on offer:

http://cgi.ebay.co.uk/ws/eBayISAPI.dll? ... 0329407003

(I boshed that up in a quiet minute yesterday... on the offchance: 42p for a nationwide ad, well you never know)

Author:  MWF [ Sun Dec 14, 2008 1:57 pm ]
Post subject: 


*begins processing*

Author:  MWF [ Sun Dec 14, 2008 3:06 pm ]
Post subject: 

OK here is an idea


Author:  pogweasel [ Fri Dec 19, 2008 1:54 pm ]
Post subject: 

Hey Chris, cheers for that!

Liking the designy elements.

Unsure of the 'branding' though, sure it's appealing to the more dynamic end of things, but I just worry it might be a bit 'too jazzy?' for all potential clients. :|

I've been doing some digging, some thinking and some doodling, and I've pretty much decided on a name/direction/www etc.

Now, do I -try- (and fail?) to do it myself? Or would there be anyone out there offering 'good deals' :wink: :wink: :wink: :wink:

Author:  MWF [ Fri Dec 19, 2008 3:36 pm ]
Post subject: 

Cool, glad you are pretty much sorted.

I'm afraid I have a full diary for the next few months but I'd recommend asking on RR as there are quite a few designery types who'd probably do it for nothing more than the kudos.

Author:  Coop [ Sat Dec 20, 2008 10:57 am ]
Post subject: 

ah, the massive shutdown of all construction work that happened in the summer, I work for an civil engineers specialising in providing work for house builders.

around may all your Taylor Whimpy's and Barratts just put every job on hold, every single job, we've made 50 out of 500 staff redundant, maybe more in Feb.

I occationally commission land surveys, so I can lay out my new roads, not in the last 6 months though!

Anyway, if you've got a few (or even 1) core client to keep you ticking over then it's probably the best time to start a new company, everythings then set up for when recession ends.

Author:  pogweasel [ Sat Dec 20, 2008 2:51 pm ]
Post subject: 


Well here's the 'first draft' of the web thingy.


A friend of mine who's a bit handy with a DSLR is coming up soon to do some posh piccies to add to that & make it look a bit more 'ooooh'


Author:  MWF [ Sat Dec 20, 2008 4:17 pm ]
Post subject: 

Avoid getting too hung up on the Web site, name, branding etc. I'd put that time into scouting for business and getting yourself infront of potential clients which it sounds like you are doing anyway.

Imo the best koala-tea business comes from professional recomendation so make sure everybody that counts knows what you are doing and what details to pass on.

Remember work you make for yourself is usually better koala-tea and better paid than advertised work people are tendering for. By that I mean find the work you are good at and want to do and profile the clients you want, then go tell them about yourself. Don't fall into the swamp of bottom feeders waiting for work to appear and all trying to undercut each other to get it.

Bare in mind that people who come find you, be it by looking in the phone book or searching on Google are people who probably have nowhere else to turn, you have to ask yourself if those are the types of clients in your industry that you want.

I'd also strongly consider promoting yourself as someone known in the industry with some working history rather than some company name nobody has ever heard of. Using the term 'we' in a home business really gets my goat up yet 99/100 people do it. It's part of the 101 of small business bull shit. There's no shame in putting your cards on the table and saying you're a one man band, partnership of friends or a husband and wife team, infact imo it appeals to a lot of clients who want someone dedicated to their work that they can put a lot of trust in. I market myself as what I call an independant professional, someone with the experience, knowledge and skills but full control over my work, access to the resources I want and a business model with low overheads.

I guess what I am saying is you might not feel it but one of your most powerful marketing weapons might be getting infront of people and saying "I'm Nick fucking Baker, I know my shit and you can get a piece of this for £ph" rather than "We are blah blah blah, we are really good, please contact us on my blatent home address"

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